In 2008, Jay-Z arrived at the British rock’n’roll-centric Glastonbury Festival as the first ever rapper to ever headline the notoriously raucous event. Critics called the decision ” a disaster,” “tragic,” and even went as far as to deem Glastonbury forever “contaminated.” And to make matters worse, Noel Gallagher, the lead-singer in the British pop-rock quintet [...]

As he introduced himself to the world, it wasn’t difficult to pinpoint ATG as just another run-of-the-mill rapper. Though he himself claims to be the newest breed of rapper/singer to enter the game, his aviator-sporting- polo-wearing-self looks just like Kanye West, and sounds exactly like T-Pain (thanks to his heavy use of an auto tuner). [...]

Rob Troy, the executive creative director at The Ant Farm – a high-profile ad agency in Los Angeles – managed to reach new heights of advertisement efficiency as he succeeded in using a commercial to inspire an emotional connection between the gamer and the game. In this case, Call of Duty Modern Warfare 2, a [...]